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How we were designing inserts. Challenges : 1) Each page was uniquely designed and varied in number of products, which required extensive design time and many rounds of revisions often setting us behind schedule. 2) Excessive copy and products
Solutions : • We simplified the development process by creating a sliding template. Using Firebrand and XML, we are quickly able to paginate new inserts, reducing our development time from several weeks to a few hours. • Product is beautifully di
Challenges : 1) Too few lines available for ordering product. 2) Handwriting is hard to read and/or customers fill-in incorrect information. 3) Customers don’t see the donation line. 4) Type is too small and hard to read.
Solutions : 1) Limiting the number of products by using a templated format, we were able to create a pre-filled order form that is much more user-friendly. This made our customers happy and increased our sales, but also allowed for automation whe
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